Why you need an SSL Certificate
Do you want to boost to your online sales? Do you want to increase shopper’s confidence on your site? Do you want to boost your search engine ranking? Then you should seriously consider getting an SSL Certificate for your online store.
What is SSL?
SSL stands for secure sockets layer and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. SSL is essential for any site that sells goods or services as it ensures that all information handled stays private and secure.
What Are the Benefits of SSL?
Using SSL security offers many benefits to both businesses and consumers. Other benefits are listed below.
Boosts your Search Engine Ranking
On August 6 2014, Google announced that it will begin to give a ranking boost to SSL-secured websites. This means that SSL Certificates are now a ranking factor in Google’s online search algorithm. The practical implication of this is that getting an SSL certificate can draw more potential customers to your site! This can in turn lead to more sales and conversions.
Encrypts Information|
The major purpose of an SSL certificate is to encrypt information so that it can only be read and understood by the intended parties. Information submitted on Internet forms often passes through more than one computer before reaching its final destination, and the more “stops” it has to make, the higher the chance that a third party could obtain access. An SSL certificate inserts random characters into the original information, rendering it incomprehensible to anyone without the proper encryption key. If the information does somehow wind up in the wrong hands, it will be unreadable and therefore useless.
Customers visiting your site will know that you have encryption in place in several ways. The most recognizable is the replacement of the “http” protocol with “https“. This shows that a page is secure and is backed up by another visual cue: a lock image somewhere in the browser’s status or location bar. Today’s savvy online shoppers know to look for these things before making any online purchases.
We’ll take Google.ca as an example of SSL certified site. Here are the extra information you can have on a site that owns an SSL certificate :
You can also see the details of the SSL certificate
Provides Authentication
You want to be sure that the information on your website, including customer information, goes to the correct server without being intercepted. When obtaining an SSL certificate, another type of protection called a server certificate is also issued. This certificate acts as a mediator between browsers and SSL servers to show that the SSL certificate provider can be trusted. Customers can view these documents to validate that the SSL certificate of your site is up to date and that the page they’re about to enter information on is really yours and not an imitation.
Guards Against Phishing
Phishing emails often contain links that lead unsuspecting customers to a convincing replica of an otherwise reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to gather credit card information for malicious use. However, the people who build these fake sites will have a hard time obtaining an authentic SSL certificate. When customers don’t see the signs of security on a site, they’re more likely to navigate away without entering any information.
Offers Added Brand Power
Companies that provide SSL certificates often offer site seals and other images that indicate well-trusted encryption is in use. Displaying these branded icons gives customers an added level of assurance that their information is safe as it travels.
Improves Customer Trust
All of these elements work together to create trust between a customer and a business. Providing your customers with security for all of their information and giving them ways to verify that security improves confidence and helps to ensure a positive buying experience.
Given the benefits, obtaining a trusted SSL certificate is worth the effort. Attempting to operate without one deters customers and makes it more difficult to accept online payments. Online shoppers want to know that their sensitive personal information is safe as it goes through cyberspace, and investing in SSL security is the best way to give them that peace of mind.
We sell SSL certificates for just N3,500 per annum. To purchase one for your site, simply click here: https://storemantis.com/merchant/account/index/ssl